Meet the Founders Behind Natural Action
Continuing a Legacy of Purpose, Innovation, and Wellness
Natural Action exists today because of the vision, passion, and leadership of Jonathan Butts, the founder behind Natural Action Technologies.
Jonathan believed in building something meaningful — a company focused on innovation, wellness, water education, and creating a positive impact that could extend far beyond business alone.
Following his passing in 2024, Doug Gainous, Monique Wygant and Susan Brauser made the decision to continue carrying forward the mission and long-term vision Jonathan helped create.
Today, Natural Action represents both a continuation of that legacy and the next evolution of the company’s future.
Built on the foundation Jonathan established, Doug, Monique and Susan remain committed to expanding the vision through intentional leadership, advanced filtration systems, structured water technologies, wellness education, community, and meaningful innovation.
Natural Action is more than a company.
It is a legacy built on purpose, resilience, education, and the belief that positive action can create lasting change.
From Natural Action Technologies to Natural Action
What began as Natural Action Technologies has evolved into Natural Action — a broader vision for the future of wellness, structured water innovation, filtration systems, and water education.
Following Jonathan Butts’ passing in 2024, the company entered a new chapter.
To honor his legacy while expanding the original mission into a larger platform focused on wellness, structured water education, filtration technologies, content creation, and future-focused living, the company evolved into what is now known as Natural Action.
While the name evolved, the core vision remained the same.
Today, Doug Gainous, Monique Wygant and Susan Brauser continue building upon the foundation Jonathan created — carrying forward his commitment to innovation, intentional living, water education, and helping people create healthier futures.
Natural Action represents both the continuation of Jonathan’s legacy and the next evolution of the mission he started.
Our Story
Natural Action was built from a deep understanding that modern lifestyles have left many people disconnected — disconnected from their health, their habits, their environment, and ultimately themselves.
The founders of Natural Action recognized that people everywhere were searching for something more authentic. They were looking for trustworthy information, practical wellness guidance, and a community rooted in real values instead of trends.
Rather than creating another generic wellness brand, Natural Action was designed to become a platform centered on water education, empowerment, innovation, and long-term transformation.
The mission was never just about products.
It was about inspiring people to take control of their lives through natural living, intentional habits, cleaner water, and informed decision-making.
Every piece of content, every recommendation, and every initiative launched through Natural Action is guided by a commitment to authenticity, wellness, water education, and positive impact.
Structured Water & The Future of Water
Water has always been the central pillar of Natural Action’s mission and long-term vision for wellness.
As the company has evolved, Natural Action has expanded into advanced filtration systems and structured water technologies designed to support healthier lifestyles and more intentional living.
The company believes the future of wellness is directly connected to the future of water.
Natural Action’s structured water initiatives are built around the idea that water is more than simple hydration — it is a foundational part of human vitality, energy, and long-term wellbeing.
By integrating structured water products alongside modern filtration solutions, Natural Action is working toward a future where cleaner, healthier, and more intelligently designed water systems become more accessible to individuals, families, and communities.
This expansion reflects the company’s ongoing commitment to innovation rooted in natural principles.
Natural Action continues exploring technologies, education, and wellness-focused solutions that help people better understand the importance of water quality, filtration, hydration, and structured water in everyday life.
The mission is not only to improve wellness today, but to help shape the future of water for generations to come.
Meet the Founders
Jonathan Butts
Founder of Natural Action Technologies
Jonathan Butts was the visionary founder behind Natural Action Technologies and the inspiration behind what Natural Action continues to represent today.
His passion for water innovation, wellness, and creating meaningful impact helped establish the foundation and long-term vision for the company.
Jonathan was deeply committed to educating people about the importance of water quality, filtration, hydration, and the role structured water plays in long-term health and wellbeing.
He believed that access to cleaner, healthier, and more intentionally designed water systems could positively impact individuals, families, and communities for generations.
Long before structured water became a broader conversation within wellness communities, Jonathan was focused on helping people better understand how water influences energy, vitality, and overall lifestyle.
His vision extended beyond products alone.
He wanted to create awareness, inspire education, and help people make more informed decisions about one of the most essential elements of life: water.
Jonathan believed in building something larger than business alone — a mission centered on growth, purpose, innovation, community, and creating positive change through intentional action.
Today, that mission continues through Natural Action’s expanding focus on structured water technologies, advanced filtration systems, and wellness-centered education.
His legacy continues to guide the future of Natural Action and remains at the heart of the company’s vision for the future of water and wellness.
Doug Gainous
Co-Founder & Legacy Leader since 2019
After Jonathan’s passing in 2024, Doug Gainous stepped forward with a commitment to continue building upon the vision and mission that had already begun transforming lives.
Doug remains deeply committed to advancing water education, structured water awareness, and the future of wellness-focused water innovation.
He also oversees all the in-house manufacturing of our structured water products and the development of Natural Action’s filtration systems, helping ensure the company’s products align with the highest standards of quality, functionality, and long-term wellness-focused performance.
His leadership is focused on helping Natural Action grow into a trusted source of knowledge and practical solutions surrounding water quality, advanced filtration, hydration, and structured water technologies.
Doug believes education is one of the most important tools for empowering people to make informed decisions about their health and lifestyle.
As Natural Action continues evolving, he is dedicated to expanding the company’s role not only as a provider of innovative products, but also as a leading educational platform for individuals seeking trustworthy information about structured water and modern wellness solutions.
Doug remains focused on carrying forward the values that define Natural Action: authenticity, innovation, wellness, education, and long-term impact.
His leadership is centered on ensuring the company continues evolving while staying true to the original purpose Jonathan established.
Monique Wygant
Co-Founder & Visionary Partner since 2015
Monique Wygant plays an essential role in shaping the future of Natural Action and continuing the company’s mission for the next generation.
Driven by a passion for water, intentional living, wellness education, and meaningful transformation, Monique is focused on helping Natural Action become a leading destination for structured water information, educational resources, and wellness-centered content.
She is deeply involved in creating educational content, expanding awareness around structured water and filtration technologies, and helping build a digital platform where individuals can learn, explore, and better understand the future of water and wellness.
Monique believes that access to reliable information is essential in helping people make healthier and more intentional lifestyle choices.
Her vision includes creating a new NaturalAction.com to evolve into a trusted online hub dedicated to structured water education, water innovation, wellness-focused resources, community engagement, and future-oriented health conversations.
Through content creation, education initiatives, and long-term brand development, Monique is shaping a platform designed to inspire curiosity, awareness, and positive transformation.
Together, Doug and Monique continue building the future of Natural Action while honoring the legacy that inspired it all.
Susan Brauser
Co-Founder since 2024
What We Believe
Authenticity
We believe people deserve transparency, integrity, and information rooted in genuine care for their wellbeing.
Wellness Through Nature
We advocate for natural approaches to water that support healthier lifestyles, balanced living, and long-term wellness.
Water Education Matters
We believe people deserve better education about water quality, filtration, hydration, and structured water technologies so they can make informed choices for themselves and their families.
Innovation With Purpose
Natural Action is committed to developing solutions that combine wellness principles with future-focused water innovation.
Community & Empowerment
We believe meaningful transformation happens when people are empowered with knowledge, support, and intentional action.
Our Vision
The vision for Natural Action is simple:
To build a trusted global platform that inspires millions of people to pursue healthier, more intentional lives through natural wellness education, advanced water solutions, structured water technologies, practical innovation, and positive community impact.
Natural Action envisions a future where wellness and water innovation work together.
By expanding into filtration systems and new structured water products, the company is helping lead conversations around the future of water, hydration, wellness, and sustainable living.
As Natural Action continues to grow, the commitment remains the same:
- Deliver value-driven education
- Encourage healthier lifestyles
- Promote intentional living
- Advance structured water awareness
- Expand filtration innovation
- Build meaningful connections
- Inspire long-term transformation
The future includes:
- Expanded wellness education
- Community-driven initiatives
- Structured water innovation
- Advanced filtration technologies
- Water-focused wellness education
- Future-forward hydration solutions
- Educational content and research
- Digital wellness resources
- A growing structured water information hub
Natural Action is committed to helping shape the future of water through solutions designed to support healthier lifestyles, cleaner living, and long-term wellness.
The company believes the next generation of wellness innovation will be deeply connected to how people understand, filter, structure, and interact with water in their daily lives.
A Message From the Founders
“We created Natural Action because we believe the future of wellness begins with water.
Our mission is to help people better understand the importance of water quality, filtration, hydration, and structured water through honest education, innovative solutions, and meaningful conversation.
We believe people are searching for cleaner, healthier, and more intentional ways to live — and that water plays a foundational role in overall wellbeing, vitality, and long-term health.
Through structured water education, advanced filtration systems, research-driven content, and community outreach, Natural Action is committed to becoming a trusted source for those seeking knowledge about the future of water and wellness.
Our goal is not only to provide solutions, but to create awareness, inspire education, and empower individuals and families to make informed decisions about one of the most essential elements of life, water.
Natural Action represents innovation with purpose, education with impact, and a long-term vision for healthier living through better water.”