New Concerns Are Changing How People Think About Drinking Water
For years, most water quality discussions focused on chlorine, sediment, and bacteria.
Today, a new conversation is taking place.
Consumers are increasingly concerned about emerging contaminants such as PFAS, microplastics, pharmaceutical residues, and industrial compounds that can find their way into water supplies.
As awareness grows, more homeowners are asking an important question:
Is the water coming from my tap as clean as I think it is?
What Are PFAS?
PFAS stands for Per- and Polyfluoroalkyl Substances.
These synthetic chemicals have been used in products ranging from non-stick cookware and waterproof clothing to stain-resistant fabrics and firefighting foams.
Because they break down very slowly, they're often referred to as "forever chemicals."
PFAS have been detected in water sources throughout the United States, making water quality a growing concern for many families.
While municipal treatment facilities work hard to provide safe drinking water, PFAS contamination has highlighted the challenges of removing every emerging contaminant from modern water supplies.
What About Microplastics?
Microplastics are tiny plastic particles that can enter waterways through a variety of sources, including consumer products, packaging materials, and environmental waste.
Researchers continue to study their prevalence and potential impacts.
Although the science is still evolving, many consumers are taking a proactive approach by reducing exposure wherever possible.
Microplastics are now part of a broader conversation about what may remain in drinking water after municipal treatment.
Why Home Filtration Matters
Many homeowners assume municipal treatment systems remove everything.
In reality, water treatment facilities face significant challenges in addressing every emerging contaminant.
That's why point-of-use filtration systems have become increasingly popular.
Homeowners want greater control over the quality of the water they drink, cook with, and give to their families every day.
Advanced filtration provides an additional layer of confidence by helping reduce a wide range of contaminants that may affect water quality, taste, and overall drinking experience.
Clean Water Isn't Enough
At Natural Action, we believe water should be more than filtered.
Most water treatment companies focus only on what they remove.
We take a different approach.
Our philosophy is simple:
First, remove unwanted contaminants. Then, optimize the water experience.
That's why every Natural Action drinking water system combines advanced filtration with our Structured Water Technology.
What Is Structured Water?
Structured water refers to water that has been influenced through a specialized process designed to help restore a more organized and natural state.
While filtration focuses on removing unwanted substances, structured water technology focuses on enhancing the water itself.
Customers report that structured water feels smoother, tastes better, and encourages them to drink more water throughout the day.
At Natural Action, structured water technology is included with every drinking water system because we believe better water isn't only about what comes out—it's also about the quality of the water that remains.
Read The Simple Guide to Structured Water
Choosing the Right Natural Action System
Our Multipure + Structured Water system is ideal for homeowners seeking advanced contaminant reduction while retaining naturally occurring minerals.
Benefits include:
- Advanced filtration technology
- Excellent taste
- Retains beneficial minerals
- Structured Water Technology included
- Ideal for everyday drinking and cooking
Many customers choose Multipure because they want exceptional filtration while maintaining the mineral content naturally found in their water.
Reverse Osmosis + Structured Water
Our Reverse Osmosis + Structured Water system is designed for homeowners seeking extensive purification.
Benefits include:
- Broad contaminant reduction
- Excellent for challenging water conditions
- Ideal for high TDS water
- Structured Water Technology included
- Crisp, clean taste
For homeowners seeking maximum purification, RO provides an outstanding solution while still incorporating the structured water benefits that make Natural Action unique.
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Beyond Filtration: The Natural Action Difference
Most companies sell filters.
Natural Action delivers a complete water experience.
Every system includes:
✓ Advanced Filtration
✓ Structured Water Technology
✓ Better Taste
✓ Greater Confidence in Your Drinking Water
✓ Personalized Water Solutions
Our goal is to help families enjoy water that tastes better, supports healthier habits, and provides greater peace of mind.
Take Control of Your Water
Awareness is the first step.
Action is the second.
If you're concerned about PFAS, microplastics, chlorine byproducts, or other emerging contaminants, now is the perfect time to learn more about your home's water quality.
Whether Multipure + Structured Water or Reverse Osmosis + Structured Water is the right solution for your home, Natural Action can help you make an informed decision.
Because the water you drink every day matters.
And better water starts with understanding what's in it.
Frequently Asked Questions About PFAS, Microplastics, and Emerging Contaminants
1. What are PFAS and why are they called “forever chemicals”?
PFAS (per- and polyfluoroalkyl substances) are a large group of man-made chemicals used in products such as nonstick cookware, stain-resistant fabrics, food packaging, and firefighting foams. They are often called “forever chemicals” because they break down very slowly in the environment and can accumulate in water, soil, wildlife, and the human body over time.
2. How do PFAS get into drinking water?
PFAS can enter drinking water through industrial discharges, landfill leachate, wastewater treatment plants, military installations, airports, and contaminated groundwater sources. Once present in water supplies, they can be difficult to remove using conventional treatment methods.
3. What are microplastics?
Microplastics are tiny plastic particles generally smaller than 5 millimeters. They can come from the breakdown of larger plastic products, synthetic clothing fibers, packaging materials, and personal care products. Researchers have detected microplastics in drinking water, bottled water, food, and even the air we breathe.
4. Are microplastics harmful to human health?
Scientists are still studying the long-term health effects of microplastic exposure. Early research suggests that microplastics may carry contaminants, trigger inflammation, or contribute to oxidative stress. While more research is needed, many experts recommend reducing exposure whenever possible.
5. What are emerging contaminants?
Emerging contaminants are substances that are increasingly being detected in the environment and water supplies but may not yet be fully regulated. Examples include PFAS, pharmaceutical residues, personal care product chemicals, endocrine-disrupting compounds, and certain industrial chemicals.
6. Can municipal water treatment remove PFAS and microplastics?
Municipal treatment systems help reduce many contaminants, but they may not completely remove PFAS, microplastics, pharmaceutical residues, or other emerging contaminants. Removal effectiveness depends on the treatment technologies used and the specific contaminants present.
7. What water filtration methods are most effective for PFAS removal?
Advanced filtration technologies such as activated carbon filtration, reverse osmosis systems, and certain certified water treatment systems have demonstrated effectiveness in reducing many PFAS compounds. Performance varies by system design and contaminant concentration.
8. How can I find out if PFAS are in my local water supply?
You can review your utility's annual Consumer Confidence Report (CCR), contact your local water provider, or have your water tested by a certified laboratory. In some areas, PFAS monitoring data may also be available through state environmental agencies.
9. Are bottled water and filtered water free of PFAS and microplastics?
Not necessarily. Studies have found that both bottled water and filtered water can contain varying levels of contaminants depending on the source and treatment methods used. The quality and certification of the filtration system are important factors.
10. What can homeowners do to reduce exposure to PFAS and emerging contaminants?
Homeowners can stay informed about local water quality, review water quality reports, use certified water filtration systems designed to reduce contaminants of concern, minimize the use of products containing PFAS when possible, and regularly maintain their filtration equipment according to manufacturer recommendations.
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